Women in Tech
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The Top 25 Female Founders of the IoT Startups

Tech influencer Sandy Carter and IoT Institute's Brian Buntz collaborate to honor the female leaders of IoT startups.

By 2020, more than half of new business processes and systems will have an element related to the Internet of Things, predicts Gartner. And by 2022, Cisco predicts the IoT market to be worth $14.4 trillion.

The IoT is already driving a new era of innovation as data flows from sensors and devices located across the globe, creating an unprecedented influx of unstructured and structured data.

But in the end, it’s not really about big data. It is about having the right data.

Getting the most pertinent data, however, can be tough for established companies. Startups—especially those led by women—are playing a crucial role in this regard. Getting the right data into the hands of those who can use it, female founders are leading the way – whether it is in healthcare, education, fashion, construction, car maintenance, or other sectors.

There is a growing amount of evidence pointing to women’s leadership role in the domain of IoT data. Successful startups have twice as many women in senior positions than unsuccessful companies, according to a Dow Jones VentureSource analysis of 3000 venture-backed IoT companies.  The Dow Jones research also found that women-led startups use 40% less capital and are more likely to survive the transition from startup to an established company. A study titled “Breaking Through: Harnessing the Economic Potential of Women Entrepreneurs” found that women-led businesses grew four times faster than male-owned businesses over a five-year span.

To honor the achievements of women in the IoT field, I have pulled together a list showcasing the talents of 25 females. Now this was not an easy list to pull together. Since the Internet of Things involves working with hardware (sensors) and software (for data and analytics), it requires researching this entire spectrum of activity.  I sent notes to dozens of influencers in Silicon Valley, New York City, Singapore, India, Israel, London, Germany, and beyond.  I attended pitch competitions and IoT hackathons and was sometimes the only woman in a full room. (There’s not a lot of women in the halls of these startup activities – but that’s for another article.)

Three major insights from all these women:

  1. Women must help women in order for us to move forward.  This is not about competition but helping one another succeed.  Alicia Asín
  2. We must be radically generous with the next generation.  They need us as role models. Anina Net
  3. Peers can be amazing mentors.  You don’t need a Unicorn CEO to teach you about your next level.  Learn from everyone.  Bryn Jones

In the end, these 25 women of IoT startups rose to the top. Let me know if I missed anyone! If you are a female founder, please take our survey:

By Name and Twitter ID:

Name

Twitter

Disruption

Company

Location

1. Anina Net

@aninanet

Fashion

360 Fashion

China

2. Bryn S. Jones

@catchcommander

Fishing

Propel IP

US – NC

3. Ranjana Nair, Aardra Ambili, and Sanchi Poo

@raybabyjournal

Baby Health

RayIoT.org

India

4. Ayah Bdeir

@ayahbdeir

Education

Littlebits.com

US –

NYC

5. Nora

Levinson

@noralev

Wearables

Caeden

US –

NYC

6. Jinger Zeng

@zengjinger

Drones

Dronesmith

US –

Nevada

7. Annielle Guedes

@urban3d

Construction

Urban 3D

Brazil

8. Alicia Asín

@aliciaasin

Hardware Sensors

Libelium

Spain

9. Kelli Thomas-Drake

@kthomasdrake

Personal Healthcare tracking

MyPurpleFolder

US - Texas

10. Anne Lauvergeon

@ lauvergeon

Dev Platform for IoT Developers

SIGFOX

France

11. Lisa Lang

@ lilaineurope

Tech Jewelry

ElectroCouture

Germany

12. Triinu Magi

@triinush

Personalized, security IoT Platform

Neura

Israel and Silicon Valley

13. Limor Fried

@adafruit

Open Source IoT Hardware

Adafruit

US - NYC

14. Aarthi Ramamurthy

@aarthir

Access to IoT Devices

Lumoid

US - San Francisco

15. Robin Chase

@rmchase

Internet of Moving Things

Veniam

US - San

Francisco

16. Jessica Lora

@thecarforce

Car Maintenance

The CarForce

US - San Francisco

17. Catherine Liao

@catliao

Healthcare

BlueMio

US - San Francisco

18. Nicki Page

@nickimoqdigital

IoT Platform

MOQdigital

Australia

19. Katherine Maree Pace

@katherinemp

Fitness

Lanation

Australia

20. Dr. Noa Ruschin-Rimini

@grid4c

Energy

Grid4C

Israel

21. Monica Perkash

@mperkash

Health and Fitness

LUMO BodyTech

US –

San Francisco

22. Marija Butkovic

@MarijaButkovic

Umbrellas That Sense Weather

Kisha Umbrella

Europe –

Croatia - London

23. Áine Behan

@cortechs_ab

Health - ADHD

Cortechs

Europe - Ireland

25. Ann Crady Weiss

@anncradyweiss

Health – Baby

Hatch Baby

US –

San Francisco

This post originally appeared on http://socialbusinesssandy.com.

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