Lonnie is an Industry Principal with SAS Institute’s energy and manufacturing business unit. He primarily focuses on helping clients understand the opportunities and risks with emerging technology and competitive market dynamics in the automotive sector. Lonnie’s 25+ year career stems from his interests in understanding buyer behavior and attitudes while simplifying complex issues for various business roles. Having authored several market studies and white papers on customer loyalty, hybrid vehicles and other automotive trends and consumer viewpoints, Lonnie enjoys the challenge of applying analytical and technical solutions in an advisory role to his clients so they operate more competitively and financially sound. Lonnie holds a B.B.A. in Marketing from the University of Michigan-Flint and an M.A. in advertising from Michigan State University. You can find him on LinkedIn at https://www.linkedin.com/in/lonniemiller.