Fred leads the overall strategic direction and management of the association. When he’s not doing that he is jumping in the fray with companies each and every day to figure out their needs and provide insight, connections and collaboration. He uses that spectrum of experiences, and a dose of sarcasm, in his daily business and personal endeavors.A native Californian, now a deep-rooted

Chicagoan, he is always seeking out ways to get in the water and enjoy the outdoors through biking, hiking or kayaking with and without his wife, labrador and three children.